How to Write a Job-Winning 'About Us' Bio
The ‘About us’ section on your garage profile is more important than you think, so have you put your best foot forward or does your bio need some work?
In a survey, over a quarter of drivers told us they struggle to find a garage they can trust. While earning that trust takes time and consistency, it's the best way to create customers who are truly loyal to your garage. At the time of reading your bio, they don’t know you and they don’t trust you, but a well-written bio can be the first step towards changing that and winning new customers.
Here are five top tips on how to sharpen up your ‘About us’ bio to make sure it’s working as hard for your business as you are.
1. Give them a brief history
Has your garage been open and running for over 10 years? Or maybe you’re newly opened but have a team with over 20 years of collective experience? Details like these allow customers to get to know your business better and start to build that trust.
2. Show off the best bits of your garage
Your garage might have a comfy waiting room, it might be industry body-accredited, or it might have won awards. Whatever your “best bits” are, make sure they're positive and sound good to customers.
3. Let them know what you specialise in
If you specialise in a particular vehicle or repair type, put this in your bio. If your garage is more of an all-rounder, that’s good too. Listing things that drivers need most often, like MOT, servicing and common repairs, will let them know what they can expect from you.
4. Talk about your team
People buy from people, so sharing some information about the team that works at your garage will help with that trust issue. Let them know your team is friendly, experienced and reliable, as these are common concerns drivers have about garages.
5. Check your work
Once you’ve added everything that will help sell your business to new customers, it’s time to check spelling and grammar. You don’t want your great selling points undermined by a typo or two – copy it into a Word document to double check spelling errors or even ask Chat GPT to check it for you. However you do it, make sure it's typo-free and well-written to reflect your professionalism.
And that’s it! Implement these tips on your FixMyCar garage profile to take another great step towards building loyal customers.
You can find a guide on how to update your profile information here.
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