Good customer service is crucial because it builds trust and keeps drivers coming back. It helps you create loyal customers, earn positive reviews, and grow your business through word-of-mouth recommendations.
But what exactly does good customer service look like? We asked our Garage Network Manager, Adam, to share his expert advice. Here are his top six tips.
1. Manage customer expectations
Lack of communication is one of the leading causes of dissatisfied customers. Drivers like to understand what needs repairing, how much it will cost, and approximately how long it will take. It’s best to be up-front about this information from the start because it gives the customer a sense of what to expect.
2. Keep on top of requests on FixMyCar
Did you know that 63% of jobs are confirmed by drivers within the first hour of their request? The faster you respond to quote requests, the more likely you are to win work.
But winning jobs is only half of the battle. You need to maintain good communication to deliver a positive customer experience. Try to respond to messages promptly, and make sure your prices are up-to-date to avoid confusion.
3. Encourage driver communication
One of the best ways to reassure anxious drivers is to encourage them to ask questions and answer them honestly and transparently. Make sure you provide different ways for customers to contact you, such as email and phone, and be responsive to both. Drivers can also use FixMyCar’s messaging system.
4. Make your premises presentable
Keeping your premises presentable, creating a pleasant reception area, and providing a comfortable (and heated!) waiting area are excellent ways to make a good impression on customers. Offering hot beverages, free WiFi, and television will make your garage stand out.
5. Provide important documents
You should always provide important documents such as invoices, warranty certificates, and service reports to help drivers understand what they have paid for. Crucially, it will also give them confidence in the work you have done.
6. Be welcoming to customers
Smile, say hello, and ask if customers need help. We know working on cars can be hectic, and you’re busy most of the time, but taking a few minutes to make people feel welcome will go a long way. Car repairs can sometimes be stressful and expensive for drivers, so a supportive and friendly attitude can make all the difference, resulting in a lifelong customer.